{"title":"Blonde \u0026 Brassiness","description":"\u003cp data-end=\"603\" data-start=\"270\"\u003eBrassiness happens to the best of us! Over time, your hair can pick up unwanted yellow, orange, or brassy undertones thanks to UV exposure, heat styling, minerals in water, or just the natural fade of colour. \u003cmeta charset=\"utf-8\"\u003eBut you don’t have to settle for dull or brassy hair. Our collection is loaded with salon-grade shampoos, conditioners, treatments, and styling products designed to keep your colour cool, bright, and fresh between salon visits.\u003c\/p\u003e","products":[{"product_id":"invigo-blonde-recharge-cool-conditioner","title":"Invigo Blonde Recharge Cool Conditioner","description":"**BLONDE RECHARGE COOL BLONDE COLOR REFRESHING CONDITIONER WITH COLOUR PIGMENTS.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Refreshes and maintains the multi-dimensional colour of blonde tones.*\u003cbr\u003e\r\n\u003cbr\u003e\r\n* Leaves hair intensively conditioned. \u003cbr\u003e\r\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46837303771354,"sku":"99350105840","price":29.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/WEL81650080.jpg?v=1762214550"},{"product_id":"invigo-blonde-recharge-cool-shampoo","title":"Invigo Blonde Recharge Cool Shampoo","description":"**BLONDE RECHARGE COOL BLONDE COLOR REFRESHING SHAMPOO WITH COLOUR PIGMENTS.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Refreshes and maintains the brightness and vibrancy of natural or highlighted blondes.*\u003cbr\u003e\r\n \u003cbr\u003e\r\n* This violet shampoo prevents natural or coloured blonde hair \u003cbr\u003e\r\n   from yellowing and helps to eliminate brassiness, leaving it soft to the touch.\u003cbr\u003e\r\n","brand":"Wella","offers":[{"title":"Default Title","offer_id":46837303836890,"sku":"99350105801","price":29.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/WEL81650076.jpg?v=1762214559"},{"product_id":"matrix-so-silver-purple-conditioner","title":"Matrix So Silver Purple Conditioner","description":"\u003cp\u003e\u003cstrong\u003eTone, soften, and shine - this is your blonde’s perfect match.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePair your purple shampoo with the \u003cstrong\u003eMatrix So Silver Purple Conditioner\u003c\/strong\u003e for the ultimate toning and softening duo. Designed to nourish and neutralise, this rich conditioner enhances blonde, silver, and grey tones while restoring hydration and smoothness.\u003c\/p\u003e\n\u003cp\u003eIt’s the secret to silky, cool-toned hair that looks and feels like you just stepped out of the salon - minus the appointment. Plus, the 1-litre salon size gives you long-lasting toning care at incredible value!\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":46837360885978,"sku":"UNZ05545","price":59.44,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/UNZ05545.jpg?v=1762214863"},{"product_id":"nak-rose-blonde-shampoo","title":"NAK Rose Blonde Shampoo","description":"**NAK Rose Blonde Shampoo 375ml**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*A rich and replenishing cleanser designed to infuse rose pink and blush tones in blonde hair. A blend of violet, blue, red and yellow pigments enhance blonde shades* \u003cbr\u003e\r\n\u003cbr\u003e\r\nBenefits:\u003cbr\u003e\r\n* A blend of violet, blue, red and yellow pigments enhance blonde shades.\u003cbr\u003e\r\n* Superior anti-aging Rosehip Oil.\u003cbr\u003e\r\n* Rich in Vitamin A \u0026amp; C and Beta Carotenoids, concentrated with essential fatty acids to enhance condition, shine \u0026amp; softness. \u003cbr\u003e\r\n* Vegan, Sulphate Free, Paraben Free","brand":"NAK","offers":[{"title":"Default Title","offer_id":46855359594714,"sku":"SRBS350","price":29.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SRBS350.jpg?v=1762215103"},{"product_id":"nak-platinum-blonde-anti-yellow-shampoo","title":"NAK Platinum Blonde Anti-Yellow Shampoo","description":"\u003cdiv class=\"ql-block\" data-block-id=\"block-ohqnUTZNDn\"\u003eIf your blonde is starting to look a bit too warm, NAK Platinum Blonde Anti-Yellow Shampoo is here to cool things back down. This strong toning shampoo uses platinum blue pigments to help knock out yellow, gold and brassy tones, so blonde, highlighted or lightened hair looks cleaner, brighter and a lot less buttery.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-vQqglxS773\"\u003eIt's the one to reach for when your colour is drifting off course and purple shampoo is not quite cutting it. Fresh tone, brighter blonde and less brass sneaking in where it was not invited.\u003c\/div\u003e","brand":"NAK","offers":[{"title":"Default Title","offer_id":46855359725786,"sku":"SPBS350","price":29.96,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SPBS350.jpg?v=1762215121"},{"product_id":"nak-blonde-shampoo","title":"NAK Blonde Shampoo","description":"**A light toning cleanser designed to gently tone pale yellow, gold or brassy reflects.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*For natural blondes, pre-lightened blonde or grey hair.*\u003cbr\u003e\r\n* Tone factor: 4\u003cbr\u003e\r\n* Sulphate and Paraben free\u003cbr\u003e\r\n* Vegan.","brand":"NAK","offers":[{"title":"Default Title","offer_id":46855363920090,"sku":"SBS350","price":28.46,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBS350.jpg?v=1762215577"},{"product_id":"nak-blonde-plus-shampoo","title":"NAK Blonde Plus Shampoo","description":"**A toning cleanser designed to neutralise strong yellow, gold and brassy reflects.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Ideally suited for lightened or natural blondes, and also works brilliantly on white or grey hair.*\u003cbr\u003e\r\n* Blue-violet pigments to eliminate brassiness.\u003cbr\u003e\r\n* Adds gloss.\u003cbr\u003e\r\n* Vegan\u003cbr\u003e\r\n* Sulphate Free . \u003cbr\u003e\r\n* Paraben Free\u003cbr\u003e\r\n* Tone Factor.: 6","brand":"NAK","offers":[{"title":"Default Title","offer_id":46855363952858,"sku":"SBPS350","price":28.46,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBPS350.jpg?v=1762215586"},{"product_id":"so-cool-conditioner","title":"SO Cool Conditioner","description":"**SO COOL Conditioner.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Is the ultimate silver blonde toning conditioner.*\u003cbr\u003e\r\n\u003cbr\u003e\r\n* Brilliantly toning on blonde, grey, and highlights to help remove yellow tones or brassiness. \u003cbr\u003e\r\n* Kera-Cysteine Keratin Complex to repair hair from within \u003cbr\u003e\r\n* Australian Native Extracts of Davidsons Plum which is high in antioxidants. \u003cbr\u003e\r\n\u003cbr\u003e\r\n*Paraben Free. Vegan.*","brand":"Salon Only","offers":[{"title":"Default Title","offer_id":46855364346074,"sku":"SBL84063","price":34.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBL84063.jpg?v=1762215639"},{"product_id":"so-cool-conditioner-1","title":"SO Cool Conditioner","description":"**SO COOL Conditioner.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Is the ultimate silver blonde toning conditioner.*\u003cbr\u003e\r\n\u003cbr\u003e\r\n* Brilliantly toning on blonde, grey, and highlights to help remove yellow tones or brassiness. \u003cbr\u003e\r\n* Kera-Cysteine Keratin Complex to repair hair from within \u003cbr\u003e\r\n* Australian Native Extracts of Davidsons Plum which is high in antioxidants. \u003cbr\u003e\r\n\u003cbr\u003e\r\n*Sulphate \u0026amp; Paraben Free. Vegan.*","brand":"Salon Only","offers":[{"title":"Default Title","offer_id":46855364444378,"sku":"SBL84062","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBL84062.jpg?v=1762215648"},{"product_id":"so-cool-ultimate-no-yellow-silver-shampoo","title":"SO Cool Ultimate No Yellow Silver Shampoo","description":"\u003cdiv class=\"ql-block\" data-block-id=\"block-6OD8N2RFO1\"\u003eThis silver shampoo is for blondes, greys and highlights that keep trying to go warm. It helps tone yellow and brassy shades so light hair looks brighter, cooler and a lot more intentional.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-i7tZjc4W4d\"\u003eA handy wash-day step when your colour needs a refresh and your next salon visit is not exactly tomorrow.\u003c\/div\u003e","brand":"Salon Only","offers":[{"title":"Default Title","offer_id":46855364509914,"sku":"SBL84061","price":34.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBL84061.jpg?v=1762215657"},{"product_id":"so-cool-ultimate-no-yellow-silver-shampoo-1","title":"SO Cool Ultimate No Yellow Silver Shampoo","description":"\u003cdiv class=\"ql-block\" data-block-id=\"block-O_OWa83axD\"\u003eIf your blonde is drifting into yellow territory, this silver shampoo helps cool things down. It is designed to tone unwanted warmth in blonde, grey, highlighted or lightened hair, leaving colour looking fresher and cleaner.\u003c\/div\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-O_OWa83axD\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-mOA_Jc0-XE\"\u003eBasically, less brass, more “yes, I meant it to look like this.”\u003c\/div\u003e","brand":"Salon Only","offers":[{"title":"Default Title","offer_id":46855364575450,"sku":"SBL84060","price":21.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBL84060.jpg?v=1762215665"},{"product_id":"so-blonde-toning-treatment","title":"SO Blonde Toning Treatment","description":"\u003cdiv class=\"ql-block\" data-block-id=\"block-JrzzIlt1tg\"\u003eIf your blonde needs toning but also feels dry, this treatment is a very useful two-in-one. It helps soften unwanted warmth while conditioning the hair, so your blonde looks fresher without feeling like straw.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"ql-block\" data-block-id=\"block-Vp5o2BLE_w\"\u003ePerfect for blonde, highlighted or grey hair that needs a cooler tone and a little kindness.\u003c\/div\u003e","brand":"Salon Only","offers":[{"title":"Default Title","offer_id":46855365165274,"sku":"SBL84005","price":16.85,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBL84005.jpg?v=1762215745"},{"product_id":"nak-blonde-conditioner","title":"NAK Blonde Conditioner","description":"**For natural blonde, pre-lightened blonde or grey hair.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Gently tones pale yellow, gold or brassy reflects; detangles, softens \u0026amp; restores condition.*\u003cbr\u003e\r\n* Sulphate and Paraben free\u003cbr\u003e\r\n* Vegan.","brand":"NAK","offers":[{"title":"Default Title","offer_id":46855366246618,"sku":"SBC350","price":28.46,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SBC350.jpg?v=1762215806"},{"product_id":"joico-blonde-life-violet-conditioner","title":"Joico Blonde Life Violet Conditioner","description":"**Nourish and neutralize in one brilliant application.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*The color-balancing formula that gives cool blonde hair everything it needs shine, hydration, and protection–while sending brass packing.*\u003cbr\u003e\r\n* Instantly cool brassy tones and brighten cool blonde hair.\u003cbr\u003e\r\n* Helps maintain healthy-looking hair with brilliant shine.\u003cbr\u003e\r\n* Nourishes and protects fragile blonde hair.\u003cbr\u003e\r\n* Provides incredible slip and detangling.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46855367229658,"sku":"SAB16237","price":36.67,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SAB16237.jpg?v=1762472333"},{"product_id":"joico-blonde-life-violet-shampoo-new","title":"Joico Blonde Life Violet Shampoo","description":"**You’ll never lose your cool with Blonde Life Violet Shampoo.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*A brilliant, brass-neutralizing cleanser, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.*\u003cbr\u003e\r\n* Helps maintain healthy-looking hair with brilliant shine.\u003cbr\u003e\r\n* Nourishes and protects fragile blonde hair.\u003cbr\u003e\r\n* Rich lather gently cleanses hair.","brand":"Joico","offers":[{"title":"Default Title","offer_id":46855367295194,"sku":"SAB16236","price":36.67,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SAB16236.jpg?v=1762215947"},{"product_id":"joico-blonde-life-brightening-shampoo","title":"Joico Blonde Life Brightening Shampoo","description":"**Blonde Life shampoo gently cleanses highlighted hair.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Providing a satisfying experience that lifts away dirt and oil.*\u003cbr\u003e\r\n* Restores hair's optimal pH level.\u003cbr\u003e\r\n* Banishes brassiness.\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Produces a luscious lather that most sulfate-free shampoos simply can't muster*","brand":"Joico","offers":[{"title":"Default Title","offer_id":46855367360730,"sku":"SAB16235","price":36.67,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SAB16235.jpg?v=1762215955"},{"product_id":"joico-blonde-life-brightening-shampoo-1","title":"Joico Blonde Life Brightening Shampoo","description":"**Breathe new life back into blonde hair with Joico Blonde Life Brightening Shampoo.**\u003cbr\u003e\r\n \u003cbr\u003e\r\n*This sulphate-free shampoo banishes brassy tones for bright blonde locks which dazzle with renewed radiance.*","brand":"Joico","offers":[{"title":"Default Title","offer_id":46855367426266,"sku":"SAB16234","price":93.41,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SAB16234.jpg?v=1762215963"},{"product_id":"joico-blonde-life-brightening-conditioner","title":"Joico Blonde Life Brightening Conditioner","description":"**Nourishing and reviving, Blonde Life Brightening Conditioner has the power of a serum in a lightweight lotion.** \u003cbr\u003e\r\n\u003cbr\u003e\r\n*Designed for coloured and highlighted hair, use regularly to remove brassy tones and create healthy, detangled hair.*","brand":"Joico","offers":[{"title":"Default Title","offer_id":46855370539226,"sku":"SAB15634","price":93.41,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/JoicoBlondeLifeBrighteningConditioner.jpg?v=1769123991"},{"product_id":"joico-blonde-life-brightening-conditioner-1","title":"Joico Blonde Life Brightening Conditioner","description":"**Joico have teamed the lightness of a lotion and the power of a serum in this deeply nourishing conditioner.**\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Instantly revives blonde hair without weighting things down.*\u003cbr\u003e\r\n\u003cbr\u003e\r\n*Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over*","brand":"Joico","offers":[{"title":"Default Title","offer_id":46855370571994,"sku":"SAB156322","price":36.67,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/SAB156322.jpg?v=1762216068"},{"product_id":"rpr-blondes-who-bond-shampoo","title":"RPR Blondes Who Bond Shampoo","description":"\u003cp\u003e**Keep your blonde bold and your bonds strong.**\u003c\/p\u003e\n\u003cp\u003eBrassiness, breakage, dullness? RPR Blondes Who Bond Shampoo takes care of the lot. This sulphate-free shampoo is designed to gently tone and repair lightened, blonde, and grey hair, all while giving your strands a serious hydration boost.\u003c\/p\u003e\n\u003cp\u003eEnriched with hyaluronic acid and native Aussie botanicals, it helps rebuild damaged bonds, refresh your blonde, and deliver long-lasting softness and shine. Whether you’ve just stepped out of the salon or you’re stretching your colour between visits, this one’s here to keep your hair bright, strong, and beautifully balanced.\u003c\/p\u003e\n\u003cp\u003e**Who’s It For?**\u003c\/p\u003e\n\u003cp\u003eIdeal for anyone with blonde, grey, or lightened hair who wants to tone without harshness - and nourish while they’re at it. Perfect for bleached babes, natural blondes, or silver foxes who want cooler tones and healthier hair.\u003c\/p\u003e","brand":"RPR","offers":[{"title":"Default Title","offer_id":46855372832986,"sku":"RPR84102","price":21.56,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/6119\/3946\/files\/RPR84102.jpg?v=1762216289"},{"product_id":"rpr-blondes-who-bond-conditioner","title":"RPR Blondes Who Bond Conditioner","description":"\u003cp\u003e**Blonde, bold, and beautifully bonded.**\u003c\/p\u003e\n\u003cp\u003eYour blonde’s been through a lot. It’s time to give it the care it **actually** needs. RPR Blondes Who Bond Conditioner is a bond-repairing, violet-toned formula designed to tone, nourish, and rebuild fragile strands from the inside out. This creamy conditioner knocks out brassiness, softens dry ends, and helps restore broken bonds caused by bleaching, colouring or heat styling.\u003c\/p\u003e\n\u003cp\u003ePowered by scalp-loving hyaluronic acid and Aussie-grown botanicals, it leaves your hair hydrated, stronger, and shinier - all without compromising your colour. 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