Collection: Blonde & Brassiness

Blonde & Brassiness

Blonde hair is stunning, but anyone who’s gone blonde (or lighter) knows it takes work to keep it looking fresh.

No matter if you’re rocking balayage, highlights, platinum, or natural blonde, brassiness has a way of sneaking in. And it’s not just blondes - brunettes, silvers and greys can also deal with those unwanted yellow, orange, or warm tones that dull your colour.

Our anti-brassiness collection brings together everything you need to keep your colour cool, bright, and salon-fresh at home.

From toning, purple shampoos and conditioners to deep treatments and lightweight styling products, these are the professional formulas that keep unwanted tones at bay and your hair looking its best.

Why Does Brassiness Happen?

• Oxidation: Sunlight, heat styling, and even air exposure can make colour fade brassy.
• Water minerals: Chlorine and minerals like iron and copper can alter your tone.
• Product build-up: Wrong shampoos and styling products can leave behind residue that affects colour.

The result is blonde that goes yellow, brunettes that go orange, and silvers that look dull instead of bright.

How Salon-Grade Products Help

Supermarket products often mask the problem temporarily but don’t get to the root of it. Salon-grade formulas are designed with stronger pigments and higher-quality ingredients that:

✨ Neutralise brassiness with purple, blue or green pigments
✨ Protect colour vibrancy between salon visits
✨ Hydrate dry, lightened hair that’s prone to breakage
✨ Boost shine and softness for that polished, fresh colour finish

Shop Our Blonde Haircare Range

• Toning shampoos & conditioners - purple, blue, and green-based formulas tailored to your shade
• Hydrating masks & treatments - restore strength and moisture to bleached or highlighted hair
• Leave-ins & styling products - lightweight care that adds shine and defends against heat and UV damage
• Everyday maintenance - gentle, colour-safe cleansers for in-between toning days
  

With trusted brands like Wella, Pureology, Redken, Matrix, Moroccanoil, Jeval, and RPR, you’ll find the holy grail for your specific shade and colour goals.