Start with the basics
Every great routine starts with the right foundation. Explore our hair type collections to find the perfect match for your strands, and start building a routine that feels effortless - and actually works.
Not sure where to start?
Every head of hair is different - and that’s kind of the fun part.
Our quick quiz helps you figure out exactly what your hair needs, from daily hydration to targeted repair, tone correction, or frizz control.
Proper haircare starts in the shower
Healthy hair begins with how you wash it. The right shampoo doesn’t just cleanse - it preps your hair for hydration, strength, and shine. Explore our salon-grade shampoos for every hair type and texture and make your everyday wash the best step in your haircare routine.
Type: SHAMPOO
Type: SHAMPOO
Type: SHAMPOO
Type: SHAMPOO
Type: SHAMPOO
Shampoo preps, conditioner perfects.
A great conditioner is your hair’s daily dose of nourishment. It smooths, softens, and seals in all the benefits from your shampoo, helping to lock in moisture and manageability.
Type: CONDITIONER
Type: CONDITIONER
Type: CONDITIONER
Type: CONDITIONER
Type: CONDITIONER
Type: CONDITIONER
From the Holy Grail blog
We’re more than a place to shop, we’re here to help you actually understand your hair. Explore our latest blogs for stylist-backed tips, easy how-tos, and honest product recommendations that take the guesswork out of great hair days.
Does it Matter What Brush You Use? Yep!
Most people are pretty picky about shampoo, conditioner and treatments - fair. But then they’ll use the same well-worn brush for years and wonder why their ends are snapping. It’s not exactly doing your hair any favours. The brush you use absolutely matters. The right one can make detangling easier, reduce breakage, smooth frizz, add volume, and help your styling products actually do their job. The wrong one? Tangles, fluff, snapped strands and a blow-dry that gives up halfway through. Let’s break it down. Wet Hair Is Fragile. Be Gentle. Wet hair is weaker and stretchier than dry hair, which means aggressive brushing can cause breakage fast. If you’re starting at the roots and pulling straight down, your hair is dealing with a lot more tension than it needs to. For wet hair, use a detangling brush or wide-tooth comb and start from the ends. Work your way up slowly, adding a leave-in spray or detangler if things are getting knotty. If you want a brush that is made for post-wash tangles, the Olivia Garden Aurora is a solid option, especially if your hair knots easily. Blow-Drying Without the Arm Workout If you blow-dry your hair, your brush is doing more than just holding the hair in place. A good thermal brush can help smooth frizz, add shape, boost shine and create volume while the heat does its thing. Smaller barrels are better for lift, bend and shorter sections. Larger barrels create smoother, softer finishes through longer hair. For smoother blow-dries, root lift, and a more polished finish, a thermal round brush like the Olivia Garden Ceramic+Ion Thermal Brush can make styling easier without needing salon-level coordination. Fine Hair Needs Lift, Not a Fight Fine hair can be a little sensitive. Too much tension, too much product or the wrong brush, and suddenly all your volume disappears. For fine hair, look for brushes that encourage airflow and lift without dragging or flattening the roots, like the Cricket Static Free. A vent brush can help with quick drying, while a smaller thermal brush can create shape and bounce. The goal is volume, not helmet hair. Important distinction. Thick Hair Needs Control, Not Chaos Thick, coarse or frizz-prone hair usually needs a bit more strategy. Brushing straight through a full head of thick hair without sectioning is a quick way to end up with breakage, frizz, and a lot of frustration. Start by detangling gently, then section before styling. A detangling brush helps remove knots without too much pulling, while a thermal brush can help smooth each section properly. Frizz often gets worse when the cuticle is roughed up, so gentle brushing matters more than people think. Curls Have Their Own Rules (and They Matter) Curly and wavy hair should usually be brushed when wet or damp, ideally with conditioner or leave-in product for slip. Brushing curls dry can break up the pattern and create frizz, unless that’s the look you’re going for. No judgement, just something to be aware of. Use a detangling brush or wide-tooth comb, start from the ends, and scrunch afterwards to help bring the shape back. Something like Olivia Garden I-Detangle Medium can work well before curl cream or styling product, helping remove knots without completely disrupting your curl pattern. The Brush Cheat Sheet Detangling brush: Best for knots, wet hair, fragile hair and post-wash tangles. Vent brush: Best for airflow, faster drying and lightweight styling. Thermal round brush: Best for blow-dries, smoothing, shine, bounce and root lift. Paddle brush: Best for smoothing longer hair and everyday brushing. Wide-tooth comb: Best for curls, wet detangling and working conditioner or masks through the hair. Check out our full guide on brush and comb types for a fine-tooth understanding (pun intended!). Tiny Brush Mistakes, Big Hair Drama A few little habits can make a big difference. Avoid: brushing wet hair aggressively starting at the roots instead of the ends using the same brush for every single job brushing curls dry using too much tension on fragile hair keeping an old, damaged brush way past its prime If your brush looks like it’s been through a lot and the bristles are bent or rough, it may be time for a replacement. Yes, You Do Need to Clean It Your brush collects oil, product, dust, dead skin and old hair. Not exactly glamorous. Remove trapped hair regularly and give your brushes a proper clean every week or two, especially if you use styling products often. Let it dry fully before using it again. A clean brush means cleaner roots, better styling, and less old product being dragged back through freshly washed hair. Which, when you think about it, is fairly important. Your Brush Is Not Just an Accessory The right brush can make your whole routine easier. Less breakage, better styling, smoother hair and fewer fights in front of the mirror. Your shampoo, conditioner and treatments might be doing their job perfectly, but if your brush is causing friction, your hair is still going to have opinions. So yes, it matters what brush you use. A lot, actually.
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Our Top Mother’s Day Gift Picks
Mother’s Day gifting can go one of two ways. You either nail it with something thoughtful, useful and a little bit luxe, or you panic-buy a candle and hope for the best. We’d strongly recommend option one. Haircare makes a very good Mother’s Day gift because it sits in that sweet spot between practical and pampering. It gets used, it feels a bit special, and it is far less likely to end up shoved in a drawer next to three unopened hand creams and a mystery bath bomb. So if you’re after a gift she’ll actually enjoy using, here are our top picks. Think gift sets, bestselling haircare staples, and tools that make styling less annoying. Good gifts. Better hair days. Everyone wins. Gift Sets That Don’t Feel Phoned In If you want something that looks thoughtful without needing a full personality crisis at checkout, start here. Holy Grail’s gift set range includes options from brands like Davroe, Biolage, Nioxin and L’Oréal, with everything from duos and trios to travel packs that feel properly giftable. It is an easy win if you want something polished, practical and hard to get wrong. Gift sets work especially well for mums who already love good haircare but would never buy themselves the “nice version” unless someone gave them an excuse. A few easy ways to shop it: For the mum who likes a full routine: go for a shampoo and conditioner duo, or a trio with a treatment. For the mum who travels: a trial kit or travel pack is practical without feeling boring. For the mum whose hair needs a reset: look for moisture, repair or colour-care sets that feel a bit more treat than top-up. Best-Selling Shampoos Worth Wrapping Up A really good shampoo is underrated as a gift. Most people buy whatever is “fine” for themselves. A better one feels like an upgrade straight away. Nioxin Hair Fall Defense Shampoo A thoughtful pick for mums noticing more hair fall, weaker strands or hair that just feels a bit less full than it used to. Nioxin Hair Fall Defense Shampoo helps cleanse gently while supporting a healthier scalp environment, which is where stronger-looking hair tends to start. It is a great option if her hair needs a bit more support than a standard everyday shampoo can offer. Pureology Hydrate Shampoo If her hair is dry, colour-treated or just permanently thirsty, this is a strong option. Pureology Hydrate Shampoo is known for rich moisture, softness and helping colour stay fresher for longer. Basically, it is the shampoo equivalent of telling dry hair to get it together, but nicely. Matrix Food For Soft Hydrating Shampoo This one is great for dry hair that needs moisture but does not want a heavy, overdone feel. Matrix Food For Soft Hydrating Shampoo helps bring softness and manageability back into the picture, which is handy for hair that feels rough, fluffy or harder to deal with than it should. Conditioners That Pull Their Weight A really good conditioner does more than make hair feel nice for five minutes. It helps with softness, detangling, frizz and that general “why is my hair behaving like this?” situation. Nioxin System #4 Scalp + Hair Conditioner If her hair is colour-treated, fine or starting to feel weaker through the lengths, Nioxin System #4 Scalp + Hair Conditioner is a smart pick. It helps hydrate, smooth and support fuller-looking hair without making it feel heavy or flattened. A very good gift if her routine needs a bit more scalp care and a bit less “hope for the best.” Pureology Hydrate Conditioner This is a lovely one for dry, colour-treated or frizz-prone hair that needs softness and moisture without losing the plot. Pureology Hydrate Conditioner is rich enough to feel properly nourishing, but still polished. Think smoother lengths, easier detangling and less fluff. Matrix Food For Soft Hydrating Conditioner A great option for hair that feels dry, dull or rough at the ends. Matrix Food For Soft Hydrating Conditioner helps soften and smooth without going too heavy, which makes it ideal for hair that needs moisture but still likes a bit of movement. Treatments That Feel Like a Real Treat If you want the gift to feel a bit more special, this is where to look. Treatments are the products people usually mean to buy for themselves, then don’t. Which makes them excellent gifting material. Nioxin Hair Fall Defence Serum A thoughtful pick for mums worried about shedding, weaker hair or hair that feels less full than it used to. Nioxin Hair Fall Defence Serum is designed to help strengthen the hair and support a healthier scalp environment, which makes it a useful gift if hair fall has become a bit more noticeable. Olaplex No.3 Hair Perfector Treatment This one has earned its reputation. Olaplex No.3 is the treatment people reach for when hair feels damaged, overprocessed or generally one bad brush away from a breakdown. It helps support stronger, healthier-feeling hair and makes a great gift for anyone with bleached, coloured or heat-styled hair. Moroccanoil Original Treatment A classic for good reason. Moroccanoil Original Treatment helps smooth frizz, add shine and make hair feel softer and more polished without much effort. It is one of those products that feels instantly giftable because it is recognisable, useful and very easy to love. Brushes and Heat Tools She’ll Actually Use Some gifts are lovely in theory and then quietly disappear into a drawer never to be seen again. Hair tools are not that. A good dryer, straightener or brush tends to earn its place pretty quickly, especially if it makes styling faster, smoother or less annoying. Hair Dryers That Earn Their Keep The Wahl PowerDry Ionic Dryer is a great pick if she wants something reliable, easy to use and good at smoothing while it dries. Ionic technology helps cut down frizz and static, which is always welcome. The Speedy Supalite Professional Dryer is another strong option if you want something that feels a bit more gift-worthy. It is lightweight, professional and ideal for anyone with thick hair, long hair or not much patience. Styling Tools for Better Hair Days The Silver Bullet Fastlane Curling Iron is great for soft waves, more defined curls or just giving the hair a bit more shape when it is looking flat. It helps hair look more polished without needing expert-level coordination. The Silver Bullet Mini Straightener is brilliant for quick touch-ups, travel or shorter sections like fringes and ends. Small, handy and much easier to wrangle than a full-size straightener when you only need to sort out a few problem areas. Brushes That Quietly Improve Everything The Ceramic+Ion Thermal Brush is a lovely pick for anyone who blow-dries regularly. It helps smooth the hair, boost shine and speed up drying, which makes it one of those tools people end up wondering how they managed without. The I-Detangle Medium Hair Vent is ideal for everyday detangling, especially if hair is prone to knots, tangles or post-wash chaos. It is gentle, easy to use and very handy for wet hair when you want less breakage and less swearing. TL;DR - Quick Gift Picks by Mum Type Still not sure? Here’s the cheat sheet. For the mum who loves a full routine: a shampoo and conditioner duo or gift set For the mum who travels: a trial kit or Davroe travel pack For the mum who heat styles a lot: a smoothing mist or leave-in plus a ceramic brush or hot tool For the mum whose hair needs a reset: a hydrating shampoo, a rich conditioner and a treatment she will actually use For the mum who is impossible to buy for: a really good brush. Practical, useful and far less risky than guessing her preferred fragrance notes The Best Gift? One She’ll Actually Use Mother’s Day gifts do not need to be overly sentimental to be thoughtful. Quite often, the best ones are the things she will genuinely use, enjoy and quietly wonder why no one bought for her sooner. That is why good haircare works so well. A well-chosen gift set, a better shampoo, a treatment that makes styling easier, or a brush that does not snag and annoy can all feel like a real upgrade to everyday life. Which, frankly, is more useful than another mug with a heartfelt slogan on it. So if you want to get her something that feels a little special and gets proper use, start with the haircare.
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What Are the Best Products to Build Hair Strength?
Brittle, snapping hair isn’t a life sentence. From bond builders to deep repair masks, we break down the salon-grade products that actually rebuild strength and help damaged hair bounce back.
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