Start with the basics
Every great routine starts with the right foundation. Explore our hair type collections to find the perfect match for your strands, and start building a routine that feels effortless - and actually works.
Not sure where to start?
Every head of hair is different - and that’s kind of the fun part.
Our quick quiz helps you figure out exactly what your hair needs, from daily hydration to targeted repair, tone correction, or frizz control.
Proper haircare starts in the shower
Healthy hair begins with how you wash it. The right shampoo doesn’t just cleanse - it preps your hair for hydration, strength, and shine. Explore our salon-grade shampoos for every hair type and texture and make your everyday wash the best step in your haircare routine.
Type: SHAMPOO
Biolage Strength Recovery Shampoo
Type: SHAMPOO
Biolage Scalp Sync Anti-Dandruff Shampoo
Type: SHAMPOO
Biolage Scalp Sync Calming Shampoo
Type: SHAMPOO
Biolage Scalp Sync Clarifying Shampoo
Type: SHAMPOO
Olaplex No.4 Fine Bond Maintenance Shampoo
Type: SHAMPOO
SO Essential Daily Shampoo
Shampoo preps, conditioner perfects.
A great conditioner is your hair’s daily dose of nourishment. It smooths, softens, and seals in all the benefits from your shampoo, helping to lock in moisture and manageability.
Type: CONDITIONER
Matrix Mega Sleek Conditioner
Type: CONDITIONER
RPR Extend My Colour Conditioner
Type: CONDITIONER
RPR Fix My Frizz Smoothing Conditioner
Type: CONDITIONER
Pureology Nanoworks Gold Conditioner
Type: CONDITIONER
Tricho Scalp Control Conditioner
Type: CONDITIONER
RPR Brighten My Blonde Conditioner
From the Holy Grail blog
We’re more than a place to shop, we’re here to help you actually understand your hair. Explore our latest blogs for stylist-backed tips, easy how-tos, and honest product recommendations that take the guesswork out of great hair days.
Curl Care 101: Top Brands & Products You Can Buy in NZ
Caring for curly hair can feel like a lot. There’s no shortage of advice, product recommendations or “must-have” routines out there - and half the time, they either don’t work for your curls or feel way more complicated than they need to be. The reality is, curly hair doesn’t need everything. It just needs the right support. We're going to help you find curl-friendly products that genuinely do the job. No gimmicks, no 15-part routines, just proven options we stock and trust - and that you can grab right here (from us!) in NZ. Curl-Friendly Shampoos & Conditioners (The Foundation) If there’s one place curly routines tend to go wrong, it’s wash day. Curls need cleansing that removes build-up without stripping moisture, and conditioning that actually softens and supports the curl pattern. Too harsh, and curls dry out fast. Too heavy, and they lose bounce and definition. These shampoo and conditioner combos strike that balance. Matrix: Curl Moisture That Doesn’t Weigh Hair Down Matrix is a go-to for curls because their formulas focus on hydration and manageability, without leaving hair flat or coated. Matrix A Curl Can Dream Shampoo & Conditioner Designed specifically for curls and coils, this duo gently cleanses while keeping moisture levels where curls need them. Great for enhancing curl shape, reducing dryness and keeping hair soft between washes. Davroe: Gentle, Curl-Friendly Care Davroe is known for being kind to hair and scalp, which makes it a solid choice for curls that lean dry, sensitive or easily weighed down. Davroe CURLiCUE Cleansing Cream A low-lather cleanser that removes build-up without stripping natural oils. Ideal if your curls feel dry or frizzy after traditional shampoos. Davroe CURLiCUE Deep Conditioning Rinse Lightweight but effective, this Curly Girl Method-approved conditioner helps soften curls, detangle, improve manageability and support definition without heaviness. These are the kinds of shampoos and conditioners that set curls up for success - cleaner, softer hair that’s ready to absorb treatments and style properly. Treatments That Keep Curls Healthy Curly hair doesn’t just need styling products to look good - it needs regular moisture and strength support to stay healthy. Because curls are naturally drier and more prone to breakage, treatments play a big role in keeping them soft, elastic and resilient. Think of these as maintenance, not emergency fixes. Matrix: Moisture and Curl Elasticity Matrix treatments work well for curls because they focus on hydration and flexibility - both essential for bounce and definition. Matrix A Curl Can Dream Rich Mask A moisture-boosting mask that helps soften curls, reduce dryness and improve elasticity. Ideal as a weekly treatment when curls start feeling rough or lose their spring. RPR: Simple, Effective Curl Care RPR treatments are straightforward, affordable and surprisingly effective - especially for curls that need regular moisture without heavy formulas. RPR Rejuvenate My Hair Treatment A great all-rounder for curly hair. Helps restore softness, improve manageability and reduce frizz without weighing curls down. RPR Smooth My Ends Leave-In Treatment A lightweight leave-in that helps smooth dry ends, reduce frizz and add softness. Great for curly hair that needs extra moisture between washes or a little help keeping ends under control. These kinds of products are what help curls stay consistent. Not perfect every day - but softer, calmer and much easier to work with. Styling Products That Define Curls (Without Crunch or Drama) When it comes to styling curly hair, when you apply product matters just as much as what you use. Curls behave best when styling products go in while the hair is still damp. That’s when curls are most receptive to moisture and definition, and when you’ll get the most out of your products. Define While Damp Applying curl products to damp hair helps lock in shape and reduce frizz before curls dry. RPR Make Me Curly A great everyday curl cream for enhancing natural curl shape without stiffness. Helps curls clump nicely, stay soft and hold their form as hair dries. Matrix A Curl Can Dream Gel Ideal if you want more definition and longer-lasting hold. This gel supports curl shape while keeping movement and flexibility - no crunchy finish once curls are dry. For best results, apply product evenly through damp hair, then either: diffuse to boost volume and definition, or let hair air-dry to keep curls relaxed and natural Refresh, Don’t Restart Curls don’t need a full wash every day - most just need a little help bouncing back. Redken Curl Refresh Mist Designed for next-day (or third-day) curls. Lightly rehydrates hair, revives curl shape and reduces frizz without weighing curls down or making them feel sticky. A quick spritz and gentle scrunch is often all it takes to bring curls back to life. Good curl styling isn’t about forcing hair into place. It’s about supporting the curl pattern you already have - then letting it do its thing. Keeping Curls Happy Between Washes Curly hair doesn’t just need attention on wash day. Keeping curls soft, hydrated and manageable in between is what makes a routine feel easy instead of high-maintenance. Jeval: Curl-Friendly Moisture Without Fuss Jeval is great for curls that want moisture and definition without complicated layering. Jeval Curl Me Crazy Enhancing Cream A lightweight curl cream that helps define curls, soften texture and reduce frizz. Ideal for everyday use when curls need shaping but still want movement. Jeval Dream Leave-In Detangler Cream A solid option for curls that tangle easily or feel dry after washing. Helps with slip, softness and manageability, making styling and refresh days much easier. Jeval A Tall Drink of Water Designed to boost hydration and improve softness. Great for curls that feel thirsty, especially after sun, swimming or dry weather. Build Your Curl Care Routine with Us 💜 Getting curl care right is easier when you start with products made for curls. At Holy Grail Haircare, we stock salon-grade curl care that focuses on moisture, definition and healthy hair - without overcomplicating things. Just solid products that work with your natural curl pattern and make everyday styling easier. If you’re building a routine or refining what you already use, you’ll find curl-friendly options that fit how you actually live with your hair.
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5 Things You Probably Didn't Know About Curly Hair
Living with curly hair is its own experience. Some days, your curls look incredible. Full of shape, movement and personality. Other days… not so much. One bit’s doing its own thing, another section looks completely different, and somehow humidity has entered the chat again. If any of that sounds familiar, you’re not doing anything wrong. Curly hair simply behaves differently to straight or wavy hair - and a lot of the common struggles people have with curls come down to misunderstanding how they actually work. Let's break down a few things that make curly hair unique - the stuff that surprises people, explains those “why is my hair like this?” moments, and helps you feel a bit more at peace with your curls. Because once you understand them, looking after curly hair becomes a whole lot easier - and a lot more enjoyable. 1. Curly Hair Is Naturally Drier (and It’s Not Your Fault) If you’ve ever wondered why your curls feel dry five minutes after washing, here’s the truth: curly hair is meant to be drier than straight hair. The natural oils your scalp produces (the ones that keep hair soft and protected) travel easily down straight strands. On curly hair, those oils have to navigate bends, twists and spirals - and most of the time, they just don’t make it very far. That’s why curls often feel dry at the ends, even when the scalp itself feels fine. This is also why curly hair tends to crave moisture in a way other hair types don’t. It’s not about over-washing or doing something wrong; it’s simply how curls are built. The tricky part When curls don’t get enough moisture, they’ll usually show it through: dryness and roughness frizz (especially in humid weather) lack of definition curls that feel brittle or lose their bounce And because dryness is so common with curls, many people assume their hair is damaged - when in reality, it’s often just thirsty. The good news Curly hair actually responds beautifully to moisture. When it’s properly hydrated, curls tend to look: softer and more defined springier and fuller smoother, with less flyaway frizz easier to style and refresh between washes This is why curly routines often include things like leave-in conditioners, curl creams or lightweight oils - not to weigh hair down, but to replace the moisture that naturally struggles to reach the ends. Once you understand that dryness is part of the curly hair package, a lot of frustration melts away. You stop fighting your hair and start working with it - and that’s when curls really start to shine. 2. Frizz Isn’t Damage, It’s Often Just Thirst (or Humidity) Frizz gets a bad reputation, especially if you’ve spent years trying to smooth it away. But here’s something a lot of people don’t realise: frizz doesn’t automatically mean your hair is damaged or unhealthy. For curly hair, frizz is often just a reaction - either to lack of moisture or extra moisture in the air. Curly hair is more porous than straight hair, which means it absorbs and releases moisture more easily. When the air is humid, curls can pull moisture from the environment, causing the cuticle to lift slightly. That’s when you get that irritating and familiar halo of frizz, even if your hair felt great when you styled it. Why frizz shows up so easily on curls A few common triggers: dry curls searching for moisture humid or damp weather over-brushing or touching hair while it dries products that don’t offer enough hydration or hold None of these mean your hair is “bad” or broken. They’re just part of how curls respond to the world around them. The upside no one talks about Here’s the flip side: frizz is caused by the same thing that gives curls all that movement and volume. The same structure that makes curls prone to frizz is what gives them their natural body, bounce and texture - things people with straight hair often try to recreate with heat tools and styling products. The goal with curly hair isn’t to eliminate frizz completely (that usually leads to flat, heavy curls anyway). It’s about balancing moisture and definition so frizz stays soft, controlled and intentional, not wild or crunchy. That’s why lightweight leave-ins, curl creams and gentle styling techniques tend to work so well for curls. They help keep moisture where it belongs, without fighting the natural shape of your hair. 3. Curly Hair Shrinks (A Lot - and It’s Completely Normal) If your hair looks long when it’s wet, then mysteriously shorter once it dries, you’re not imagining things. Curl shrinkage is real - and it’s one of the most misunderstood parts of having curly hair. Shrinkage happens because curls naturally contract as they dry. The tighter the curl pattern, the more noticeable this can be. For some people, hair can appear several centimetres shorter once it’s fully dry - even if it’s healthy, hydrated and well cared for. Why shrinkage happens When curls dry, they spring back into their natural shape. That coil effect pulls the hair upward rather than letting it hang straight down, which is why length can seem to disappear. This often leads people to think: your hair isn’t growing trims are “too aggressive” your curls are trying really hard to ruin your day In reality, shrinkage is usually a sign that your curls are doing exactly what they’re meant to do. The positive side of shrinkage Here’s the part that doesn’t get enough love: shrinkage is closely linked to healthy, elastic curls. When hair has good moisture and flexibility, it can stretch and bounce back. That springiness is what gives curls their shape, body and definition - and it’s something other hair types struggle to achieve without styling tricks. Shrinkage can be frustrating if you’re growing your hair out, but it’s also a sign that your curls have life in them. With the right styling techniques and enough moisture, many people find they can reduce how noticeable shrinkage feels - without sacrificing volume or curl shape. 4. Curly Hair Changes Day to Day - Even When You Don’t Change a Thing One of the most frustrating things about curly hair is how different it can look from one day to the next. You use the same products. You style it the same way. You go to bed thinking, “Yep, nailed it.” Then you wake up and… your curls have other plans. This isn’t because your routine is wrong. It’s because curly hair is a LOT more reactive to its environment than other hair types. Why curls are so reactive Curly hair responds to things you don’t always notice, like: humidity and temperature changes how dry or hydrated the air is how you slept on your hair how much moisture your hair absorbed the day before even how active you’ve been Because curls are more porous and structured, these factors can shift how your curl pattern sits, stretches or tightens - without you doing anything differently at all. What this actually means Here’s the important part: inconsistent curl days don’t mean inconsistent hair health. It just means curls are dynamic. They adapt, react and move - which is part of what gives them so much personality. The goal isn’t to force your hair to look identical every single day (that usually just leads to a lot of frustration), but to work with where your curls are at. This is why refresh days are such a big part of curly routines. A bit of water, a touch of leave-in or curl cream, and gentle reshaping can often bring curls back to life - no full wash needed. 5. Curly Hair Has Built-In Volume Other Hair Types Can’t Fake One of the biggest double-edges of curly hair is volume. On one hand, it can feel like too much - uneven, bulky in places, flat in others. On the other? It’s one of curly hair’s biggest advantages. Curly hair naturally lifts away from the scalp. The bends and twists in each strand create shape, body and movement that straight hair often has to work hard to achieve with blow-dries, rollers or styling tools. That natural volume is why curls can look full and dynamic even without heavy styling - and why, when they’re properly cared for, they tend to hold their shape way better throughout the day. Why curly volume is different Unlike teased or heat-styled volume, curl volume: has movement, not stiffness looks intentional rather than forced grows out softly instead of collapsing gives hair personality and presence This is also why the goal with curly hair isn’t to “flatten it” or control it into submission. Overloading curls with heavy products (like supermarket-grade products) or aggressive smoothing often strips away what makes them special. Working with your volume When curls are well moisturised and supported with the right styling products, volume becomes something you can shape rather than fight. Definition improves, bulk looks more balanced, and curls sit where they’re meant to - without losing their natural lift. It’s the kind of volume people with other hair types try hard to recreate. Curly hair just happens to grow it naturally. So… What Does This All Mean for Living With Curly Hair? Curly hair isn’t difficult - it’s just different. A lot of the challenges people experience with curls come from treating them like straight hair, or expecting them to behave the same way day after day. Once you understand how curls work - why they’re drier, why they react to humidity, why they shrink, and why they change - everything starts to make a lot more sense. And with that understanding comes a shift. Less frustration. More confidence. Better hair days, even when things aren’t “perfect.” Curly hair has texture, movement, volume and character built in. With the right care and a bit of patience, those quirks stop feeling like problems - and start feeling like exactly what makes your hair yours.
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American Crew: The Do-It-All Haircare Brand for Men
If there’s one brand that’s cemented itself as a go-to for Kiwi men, it’s American Crew. Short hair, long hair, curls, waves, beards, styling - whatever you’re working with, there’s an American Crew product built to sort it out without overcomplicating your routine. And that’s the thing men love most about this brand: simple, reliable solutions that just work. No ten-step systems. No niche products you’ll use once then forget about. Just high-quality grooming basics designed to cover pretty much every hair and beard need you can think of. We're gonna tell you why this all-star brand should feature on your shower shelf - and how to choose the right products for your hair, scalp and beard. How American Crew Does It All American Crew built its name on one simple promise: grooming shouldn’t be complicated. And that’s exactly why it’s become the brand Kiwi men rely on. It doesn’t matter if you’re dealing with dryness, oiliness, rough texture, beard itch or hair that never behaves - there’s an American Crew product designed to sort it without adding unnecessary steps. One of the biggest reasons American Crew stands out is that every formula is designed with men’s hair, scalp and facial hair in mind. Men’s hair tends to be thicker at the strand but oilier at the root. Men also wash more frequently, use more gel- or clay-based styling products, and deal with facial hair that’s coarser and more textured than the hair on their head. Crew gets all of this - and formulates accordingly. The result is products that tick multiple boxes at once. Shampoos that cleanse without stripping. Conditioners that soften without weighing hair down. Styling products that hold, shape and define without flaking. Beard care that hydrates both the hair and the skin underneath. And while plenty of brands have great standalone products, American Crew’s real strength is how well the entire range works together. You can mix and match for your hair type, switch between styling finishes, or keep it as simple as a one-product routine - and you’ll still get clean, consistent results. If you want grooming that fits your life instead of complicating it, Crew is the brand that delivers. Haircare That Covers the Basics (and then some) American Crew’s haircare range works because it keeps things simple. No clutter, no complicated systems - just a tight lineup that covers common culprits and everyday needs: clean hair, a comfortable scalp and hydration that doesn’t weigh things down. Every formula is built with the way men wash, sweat, train and style in mind. The result is a set of products that multitask naturally, making your routine feel easier instead of longer. Here’s what makes Crew’s haircare such a solid all-rounder. Daily Cleansing That Doesn’t Strip Your Hair Most men wash their hair more often than they realise - after the gym, after work, after sport, or simply out of habit. Crew’s cleansing shampoos are designed for exactly that. American Crew Daily Cleansing Shampoo gives you a proper clean after sweat, sunscreen and styling products, but still leaves your hair feeling soft and your scalp comfortable. Pair it with American Crew Daily Moisture Conditioner for added softness and slip, especially if your hair gets knotty or coarse. This combo is the foundation of a lot of men’s routines for a reason: reliable, balanced and fuss-free. Built-In Scalp Support Crew also understands that scalp issues are common - flakiness, dryness, itch, irritation - especially in summer or for men who wear hats or helmets. That’s where American Crew Anti-Dandruff + Dry Scalp Shampoo shines. It cleans, calms and resets the scalp without feeling medicinal or overly harsh, making it an easy “set and forget” solution when your scalp needs a bit more care. Lightweight Hydration That Works for Short Hair Too Plenty of men skip conditioner because it makes their hair feel heavy. Crew’s formulas are designed to hydrate without the weight. The Daily Moisture Conditioner is smooth, softening and lightweight - perfect for short hair, longer hair and anything in between. It’s also one of those products you don’t fully appreciate until you stop using it and realise your hair is suddenly harder to manage. The Multitaskers: Crew's Real MVP Products The best example of Crew’s “do-it-all” approach is the 3-in-1 Tea Tree Wash - shampoo, conditioner and body wash in one. It’s ideal for the gym bag, travel, camping trips or anyone who wants their routine as streamlined as possible. But even the more traditional products in the range are built with versatility in mind. Crew’s shampoos cleanse thoroughly enough for daily use, conditioners soften without heaviness, and everything fits into a routine without adding complexity. It’s practical grooming - the kind men actually stick to. Crew for The Beard One of the biggest strengths of American Crew is that their beard products are designed to look after both the beard hair and the skin underneath. And Crew’s beard care isn’t just for big, full beards. Short stubble? Patchy early growth? A neatly shaped medium-length beard? Everything in the range works across all stages of growth because the goal is the same: keep the hair soft and the skin underneath comfortable. That’s exactly why American Crew stands out - their beard care feels tailored without being complicated. Beard Hydration Without the Residue Hydration is the foundation of a healthy beard - even short stubble benefits from it. But no one wants something oily or shiny sitting on the skin. Crew’s approach? Lightweight, quick-absorbing formulas that soften the hair while calming the skin underneath. American Crew 2-in-1 Skin Moisturiser & Beard Conditioner softens beard hair, hydrates the skin and absorbs fast. Zero heaviness, zero shine - just comfort. Softening Coarse or Textured Beards Coarse beard hair is incredibly common, especially for men with curl or natural texture. Crew’s beard products make that hair easier to shape and kinder to your skin. American Crew Beard Serum is a lightweight softening serum that helps tame coarse, wiry hair and adds a natural, healthy-looking sheen. This is the sort of product most men don’t realise they need until they use it once! Style with Crew, Too! When we said American Crew does it all, we meant it. Crew built its reputation in barbershops, and it shows - every product has a clear purpose, behaves the way it says it will, and works across multiple hair types and lengths. Their styling collection is no different. The biggest strength of Crew’s styling lineup is that you don’t have to guess. Matte or shine, strong hold or flexible movement, texture or smoothness - everything is straightforward, easy to apply and easy to rework through the day. For guys who want their hair to look styled but not styled, Crew’s matte products are the MVPs. They add grip, definition and a thicker-looking finish without shine or stiffness - ideal for short to medium lengths. American Crew Fiber - matte, firm, and great for adding natural-looking thickness. American Crew Defining Paste - slightly softer, still matte, perfect for everyday shaping. American Crew Fiber Cream - flexible, lightweight texture with a soft feel. These are the products men try once and then stick with for years. Just the Right Amount of Hold If you like your hair to move, breathe and look effortless (not slick or crunchy), Crew’s cream-based stylers are where it’s at. But classic, polished styling is where Crew started, and they still do it exceptionally well. If you want a sharper finish, a bit more control or a style that stays put all day, Crew has you covered. Your hair, your choice - no matter what you need, Crew will deliver. American Crew Forming Cream - the go-to for easy, clean, natural-looking hair. Works across most hair types and gives enough hold to keep things tidy without locking your style in place. American Crew Firm Hold Styling Gel - strong hold, high shine, and great for structured or slicked-back looks. American Crew Pomade - a traditional barbershop finish with modern performance. Try American Crew's All-Rounder Range American Crew isn’t a brand that tries to be everything to everyone - it’s a brand that understands men and builds products that make everyday grooming easier. Clean hair, a comfortable scalp, a beard that feels good, styling that works with your hair instead of fighting against it, Crew covers the full picture without cluttering your bathroom shelf. Add it all together and you get a brand that genuinely does it all - without asking you to overhaul your routine or learn a dozen new steps. If you’re building a simple, effective grooming routine that fits into your life (and actually makes a difference), American Crew deserves a permanent spot on your shower shelf.
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