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PUREOLOGY

The best sulfate-free shampoo, conditioner & hair styling products for your color-treated hair.

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Pureology shampoos, conditioners, treatments & styling products

Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.

What Are Sulfates?

in a nutshell, sulfates (like sodium lauryl sulfates) are ingredients that are typically found in shampoo which help create a lather in your hair. On a deeper level, sulfates are surfactants which is a fancy term that means they attract dirt molecules and buildup. When water washes away these sulfates, it leaves hair feeling squeaky clean. Sounds great, right? The problem is that even though sulfates’ ability to attract dirt makes them ideal for cleansing, sometimes they can be too powerful and mess with your hair. That’s because as sulfates grab onto buildup in your hair, they also strip hair color and oils along with it.

Why Switch To Sulfate-Free Shampoo?

Making the move toward sulfate-free shampoo may feel a little scary and alarming. You may notice that sulfate-free products don’t lather as much as your average sulfate-packed shampoo but that doesn’t mean they aren’t cleaning your hair. On the contrary, you can still score that clean feeling without hurting your hair in the process. It all comes down using alternative cleansers.

That’s where the Pureology sulfate-free shampoo formulas come in-to-play giving hair color protection. Instead of using harsh, cleansing foaming agents in our ingredient lineup, our shampoos feature fruit and vegetable based cleansers like coconut, corn and sugar. These ingredients make up our sulfate-free shampoos and create a lather without stripping hair of its oils or causing hair color fade.

Another benefit of our shampoos without sulfates is that they are also formulated without any additional sodium chloride. This is a type of salt that’s typically found in a number of hair products and if enough of it is used, it can dry out hair and lead to a loss in hair color vibrancy. The good news is Pureology doesn’t add any additional sodium chloride salt to its formulas, so you’re in the clear.

How To Switch To Sulfate-Free Shampoo?

If you’ve been using sulfates in your hair care, there might be a few tell-tale signs that it’s time to make the switch to a sulfate-free shampoo. If you experience tightness in your scalp, feel hair looks dull or are finding your hair is dryer than usual, a sulfate-free formula can help move things in the right direction.

Best For Normal To Thick Dry, Colour-Treated Hair:

If you have dry hair and re-establishing moisture that you lost to sulfates is a concern, Hydrate® Shampoo's sulfate-free formula can help. It uses jojoba oil to breathe moisture back into dry hair. Plus, with a sulfate-free formula, this concentrated moisturizing shampoo gently cleanses your dry hair with a rich lather without stripping your hair color. You can rest assured that your hair will be deeply moisturized with touchable softness.

Your hair might go through an adjustment period when you begin using a sulfate-free shampoo, but it’s normal and worth it. Once your hair gets used to a sulfate-free shampoo life, you won’t want to look back. After all, when it comes to sulfates, who needs them anyway?

Colour Care Like No Other

ANTIFADE COMPLEX®

Pureology's patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.

ZEROSULFATE®

Pureology's exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.

100% VEGAN FORMULAS

Every formula is made without animal products or by-products. Pureology never tests on animals.

CONCENTRATED FORMULAS

Pureology's highly concentrated shampoos boast 70+ applications in a single bottle.

DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES

Pureology's dual-benefit formulas provide color protection and customized care to address individual hair needs.

MINERAL OIL-FREE + PARABEN-FREE

All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.

COLOR CARE FOR ALL

Dual-benefit, professional-quality color care with premium formulations, customized for every need.

Shop & Learn About Pureology Below

Pureology Hydrate Shampoo [266ml]

Sulfate free shampoo.

Is so gentle and moisturizing that it can be used for colour-treated hair or dry hair.

Thirst-quenching formula of Hydrate provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating "Micro-Emulsion Technology" deeply hydrates to revitalize dry hair and enhance colour radiance Jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, Exclusive AntiFade® Complex protects colour vibrancy. Signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.

BENEFITS: Concentrated moisturizing shampoo Gently cleanses with rich lather Infuses hair with essential hydration Contains natural extracts Does not strip color

Pureology Hydrate Conditioner [266ml]

For hair that needs extra special love and attention in the hydration department.

Nourishes strands and prevents breakage. A top conditioner for colour-treated hair, it penetrates the shaft and leaves locks soft and luscious. Thirst-quenching formula of Hydrate provides superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance colour radiance Jojoba, green tea and sage conditions Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair AntiFade® Complex protects colour vibrancy. Signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection. BENEFITS:

Daily hydrating conditioner Intensely hydrates without weighing hair down Eases detangling

Pureology Hydrate Softening Treatment [200ml]

Hydrate Softening Treatment

Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience

Nourishes and adds touchable softness to dry, color-treated hair. Key ingredients include Shea Butter and Almond Oil. Sulphate free Paraben free 100% Vegan Formula.

Pureology Weightless Volume Mousse [238gm]

Pureology Weightless Volume Mousse provides weightless volume, heat protection, and shine to flat, color-treated hair

Mousse add volume, shine and protects color-treated hair from color fade. Protects against heat damage and environmental stressors Sulphate Free. Vegan. Aromatherapy blend of Tuberose, Almond Milk, and Cedarwood

Pureology Is All About High Quality Performance

See. Smell. Touch. Decadent textures. Captivating fragrances. Rich, creamy lather. Experience beauty through the senses. Our fragrances and textures are designed to take you on unique sensorial journeys, with the finest ingredients for an extraordinary color care experience like no other.

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