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3 Reasons to Use Pureology

At Holy Grail Haircare, we’re passionate about providing the very best in professional-grade haircare products. As your go-to online retailer for Pureology products in New Zealand, we understand that great hair starts with great care.

Pureology stands out in the world of haircare with its exceptional range of sulphate-free shampoos, conditioners, treatments, and styling products. We believe that great haircare products need great ingredients, and Pureology's are some of the best! Let’s take a look into three reasons you should make Pureology your haircare brand of choice.

Pureology Hydrate shampoo and conditioner set

1. Superior Sulphate-Free Formulas

One of the key elements that sets Pureology apart is its commitment to sulphate-free formulas. But what exactly are sulphates, and why should you consider avoiding them?

What Are Sulphates?

Sulphates, such as sodium lauryl sulphate, are common ingredients in many shampoos that help create that satisfying lather. However, while sulphates effectively attract and remove dirt and buildup from your hair, they can also strip away essential oils and hair colour, leaving your locks dry and lifeless.

Why Switch to Sulphate-Free Shampoo?

Transitioning to a sulphate-free shampoo might seem daunting, especially if you’re accustomed to the bubbly lather of traditional shampoos. However, sulphate-free products clean your hair just as effectively, using alternative cleansers derived from natural sources like coconut, corn, and sugar. These gentle ingredients protect your hair’s natural oils and colour, ensuring your hair remains vibrant and healthy.

Pureology’s sulphate-free shampoos are also free from additional sodium chloride (salt), which can dry out your hair and fade its colour. By choosing Pureology, you’re opting for a gentler, more nurturing approach to haircare that helps maintain your hair’s moisture and vibrancy.

Young woman with long, healthy, curly blonde hair

2. Revolutionary Colour Care Technology

For those of us who colour our hair, maintaining that salon-fresh vibrancy can be a constant challenge. Pureology has revolutionised colour care with its patented AntiFade Complex® and ZeroSulphate® formulas, ensuring your colour stays bright and beautiful for longer.

The AntiFade Complex®

Pureology’s AntiFade Complex® is infused into every formula, protecting your hair colour from environmental aggressors like UV rays and pollution. This complex combines sunflower seed extract, a UV filter, and vitamin E to safeguard your colour while enhancing shine.

ZeroSulphate® Formulas

Pureology’s exclusive ZeroSulphate® formulas gently cleanse your hair without stripping its colour. Using a blend of natural cleansers from corn, coconut, and sugar, these shampoos maintain your hair’s integrity and colour vibrancy.

100% Vegan and Free From Harsh Chemicals

All Pureology products are 100% vegan and never tested on animals. They are also free from mineral oil, parabens, and other harsh chemicals, making them safe for both you and the environment. With highly concentrated formulas, Pureology shampoos offer over 70 applications per bottle, providing both value and quality.

3. Tailored Solutions for Every Hair Type

Pureology’s dual-benefit formulas provide customised care tailored to your specific hair needs, all while protecting your colour.

Hydration for Normal to Thick, Dry, Colour-Treated Hair

If your hair is on the drier side, the Hydrate® range is your best friend. This sulphate-free formula uses jojoba oil to deeply moisturise and revitalise dry hair. The Hydrate Shampoo and Conditioner gently cleanse and condition without stripping colour, leaving your hair soft, shiny, and manageable.

Strength Cure for Damaged Hair

For those dealing with damage, the Strength Cure range offers powerful repair. Featuring a blend of astaxanthin, keravis, and Pureology’s AntiFade Complex®, these products strengthen and restore hair, reducing breakage and improving overall health.

Smooth Perfection for Frizz-Prone Hair

Tame frizz and smooth your strands with the Smooth Perfection range. Formulated with camellia oil, these products provide lasting smoothness and control, making them perfect for frizz-prone, colour-treated hair.

Rearview of a young woman with long blonde hair

Experience the Pureology Difference

Pureology isn’t just about hair care; it’s about hair transformation. With a commitment to quality, sustainability, and performance, Pureology offers a haircare experience like no other. As New Zealand’s leading retailer for Pureology products, Holy Grail Haircare is here to help you achieve your hair goals. Explore our range of Pureology shampoos, conditioners, treatments, and styling products today, and let your hair shine with health and vibrancy.

Shop & Learn About Pureology Below

Pureology Hydrate Shampoo: Infuses moisture into dry, colour-treated hair with a luxurious blend of jojoba, green tea, and sage.
Pureology Hydrate Conditioner: Nourishes and detangles for soft, luscious locks.
Pureology Hydrate Softening Treatment: Adds touchable softness to dry, colour-treated hair with shea butter and almond oil.
Pureology Weightless Volume Mousse: Provides volume, heat protection, and shine without weighing down your hair.

Embrace the power of Pureology and discover the ultimate in colour care. Because at Holy Grail Haircare, we believe your hair deserves nothing less than the best!