Collection: Blonde & Brassiness

Brassiness happens to the best of us! Over time, your hair can pick up unwanted yellow, orange, or brassy undertones thanks to UV exposure, heat styling, minerals in water, or just the natural fade of colour. But you don’t have to settle for dull or brassy hair. Our collection is loaded with salon-grade shampoos, conditioners, treatments, and styling products designed to keep your colour cool, bright, and fresh between salon visits.

Blonde & Brassiness

Blonde hair is stunning, but anyone who’s gone blonde (or lighter) knows it takes work to keep it looking fresh.

No matter if you’re rocking balayage, highlights, platinum, or natural blonde, brassiness has a way of sneaking in. And it’s not just blondes - brunettes, silvers and greys can also deal with those unwanted yellow, orange, or warm tones that dull your colour.

Our anti-brassiness collection brings together everything you need to keep your colour cool, bright, and salon-fresh at home.

From toning, purple shampoos and conditioners to deep treatments and lightweight styling products, these are the professional formulas that keep unwanted tones at bay and your hair looking its best.

Why Does Brassiness Happen?

Oxidation: Sunlight, heat styling, and even air exposure can make colour fade brassy.
Water minerals: Chlorine and minerals like iron and copper can alter your tone.
Product build-up: Wrong shampoos and styling products can leave behind residue that affects colour.

The result is blonde that goes yellow, brunettes that go orange, and silvers that look dull instead of bright.

How Salon-Grade Products Help

Supermarket products often mask the problem temporarily but don’t get to the root of it. Salon-grade formulas are designed with stronger pigments and higher-quality ingredients that:

✨ Neutralise brassiness with purple, blue or green pigments
✨ Protect colour vibrancy between salon visits
✨ Hydrate dry, lightened hair that’s prone to breakage
✨ Boost shine and softness for that polished, fresh colour finish

Shop Our Blonde Haircare Range

Toning shampoos & conditioners - purple, blue, and green-based formulas tailored to your shade
Hydrating masks & treatments - restore strength and moisture to bleached or highlighted hair
Leave-ins & styling products - lightweight care that adds shine and defends against heat and UV damage
Everyday maintenance - gentle, colour-safe cleansers for in-between toning days

With trusted brands like Wella, Pureology, Redken, Matrix, Moroccanoil, Jeval, and RPR, you’ll find the holy grail for your specific shade and colour goals.

What’s the best shampoo for blonde hair?

Purple shampoo is the go-to. It neutralises yellow tones in blonde, grey, and silver hair to keep colour cool and bright. Just be sure not to over-use it; you can accidentally cause mis-colouration!

Use it sparingly (it'll last longer, too!) and balance your wash routine out with a moisturising counterpart.

What’s the difference between purple and blue shampoo?

Purple cancels out yellow tones (great for blondes and silvers), while blue cancels orange tones (perfect for brunettes and darker blondes).

How often should I use purple or blue shampoo?

Once or twice a week is usually enough to keep brassiness under control. Use your regular colour-safe or hydrating shampoo in between.

Can brunettes use anti-brass products?

Yes! Blue-based shampoos and conditioners are great for brunettes with highlights, balayage, or lighter ends that tend to go orange.

Do toning products dry out hair?

Some can if overused, which is why it’s important to alternate with hydrating products. Look for formulas that combine toning pigments with nourishing ingredients.

Can I use purple shampoo on natural blonde or grey hair?

Absolutely. It helps boost brightness, add shine, and keep natural tones from going yellow.