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Shampoo / Hair Need / Anti Yellow/Brass

At Holy Grail Haircare, we understand how frustrating it can be when your beautiful blonde, silver, or even brown hair starts to develop unwanted yellow or brassy tones. That’s why we’ve curated a selection of the best anti-yellow and brass shampoos to help you maintain that perfect colour between salon visits. Whether you’re looking for a powerful toner for blonde hair or a gentle shampoo to keep your silver locks bright, we’ve got you covered.

30% OFF
Invigo Blonde Recharge Cool Shampoo [250ml]
Invigo Blonde Recharge Cool Shampoo [250ml]
$38.00 $26.60
25% OFF
Fudge Clean Blonde Damage Rewind Shampoo [250ml]
Fudge Clean Blonde Damage Rewind Shampoo [250ml]
$35.00 $26.25
25% OFF
Fudge Clean Blonde Violet-Toning Shampoo [250ml]
Fudge Clean Blonde Violet-Toning Shampoo [250ml]
$31.00 $23.25
25% OFF
Fudge Everyday Clean Blonde Shampoo [250ml]
Fudge Everyday Clean Blonde Shampoo [250ml]
$31.00 $23.25
25% OFF
Jeval Insanely Cool Intense Silver Shampoo [1Ltr]
Jeval Insanely Cool Intense Silver Shampoo [1Ltr]
$54.45 $40.84
Out Of Stock
25% OFF
Jeval Insanely Cool Intense Silver Shampoo [400ml]
Jeval Insanely Cool Intense Silver Shampoo [400ml]
$33.30 $24.98
Out Of Stock
25% OFF
Jeval The Purple Stuff Blonde Shampoo [1Ltr]
Jeval The Purple Stuff Blonde Shampoo [1Ltr]
$50.00 $37.50
25% OFF
Jeval The Purple Stuff Blonde Shampoo [400ml]
Jeval The Purple Stuff Blonde Shampoo [400ml]
$33.30 $24.98
25% OFF
Joico Blonde Life Brightening Shampoo [300ml]
Joico Blonde Life Brightening Shampoo [300ml]
$44.50 $33.38
25% OFF
Joico Blonde Life Violet Shampoo  [300ml]
Joico Blonde Life Violet Shampoo [300ml]
$44.50 $33.38
25% OFF
Serie Expert Silver Shampoo [300ml]
Serie Expert Silver Shampoo [300ml]
$43.50 $32.63
25% OFF
Biolage Colorlast Purple Shampoo [400ml]
Biolage Colorlast Purple Shampoo [400ml]
$42.00 $31.50
25% OFF
Matrix Brass Off Shampoo [1Ltr]
Matrix Brass Off Shampoo [1Ltr]
$68.00 $51.00
25% OFF
Matrix So Silver Color Obsessed Shampoo [1Ltr]
Matrix So Silver Color Obsessed Shampoo [1Ltr]
$68.00 $51.00
25% OFF
Matrix So Silver Color Obsessed Shampoo [300ml]
Matrix So Silver Color Obsessed Shampoo [300ml]
$35.50 $26.63
25% OFF
Matrix TR Brass Off Shampoo [300ml]
Matrix TR Brass Off Shampoo [300ml]
$35.50 $26.63
25% OFF
Moroccanoil Blonde Perfecting Purple Shampoo [200ml]
Moroccanoil Blonde Perfecting Purple Shampoo [200ml]
$53.95 $40.45
25% OFF
NAK Blonde Plus Shampoo [375ml]
NAK Blonde Plus Shampoo [375ml]
$35.45 $26.59
25% OFF
NAK Blonde Shampoo [375ml]
NAK Blonde Shampoo [375ml]
$35.45 $26.59
25% OFF
NAK Platinum Blonde Anti-Yellow Shampoo [375ml]
NAK Platinum Blonde Anti-Yellow Shampoo [375ml]
$37.95 $28.46
25% OFF
NAK Rose Blonde Shampoo [375ml]
NAK Rose Blonde Shampoo [375ml]
$37.95 $28.46
25% OFF
Olaplex No.4-P Blonde Enhancer Toning Shampoo [250ml]
Olaplex No.4-P Blonde Enhancer Toning Shampoo [250ml]
$60.00 $45.00
25% OFF
Pureology Strength Cure Blonde Shampoo [266ml]
Pureology Strength Cure Blonde Shampoo [266ml]
$60.50 $45.38
25% OFF
RPR Brighten My Blonde Shampoo [1Ltr]
RPR Brighten My Blonde Shampoo [1Ltr]
$43.85 $32.90


Shop Toning Shampoos at Holy Grail Haircare

As New Zealand’s trusted online retailer for salon-quality haircare products, Holy Grail Haircare offers a wide range of anti-yellow and brass toning shampoos to suit every hair type and colour. Whether you’re battling brassiness or just want to keep your cool, you can count on us for the best products at the best prices. Plus, enjoy fast nationwide shipping, free delivery on orders over $75, and convenient payment options like AfterPay and card payments.

Why Use Anti-Yellow or Brass Shampoos?

Brassiness and yellowing can happen to anyone, whether your hair is coloured or natural. Factors like sun exposure, hard water, and even pollution can turn your cool tones warm and leave your hair looking dull. That’s where our hair toner shampoos come in. These shampoos, often infused with purple or blue pigments, work by neutralising those unwanted warm tones, helping you maintain the vibrant, cool colour you love.

For Blondes: Keep Your Cool

Blonde hair, especially ash or grey blonde, is particularly prone to yellowing. Our range of anti-yellow shampoos is specially formulated to tackle these issues head-on. Products like the Fudge Clean Blonde Violet-Toning Shampoo and the Jeval Insanely Cool Shampoo are packed with powerful pigments that counteract brassiness, leaving your hair bright and fresh.

For Brunettes: Tone Down the Warmth

Brunettes can also struggle with unwanted warm tones, especially if you’ve lightened your hair. Blue toners, like the Matrix Brass Off Shampoo, are designed to neutralise orange and red tones, keeping your brown hair looking rich and cool. It’s the perfect solution for brunettes who want to maintain their colour without the brassy undertones.

For Silvers & Greys: Stay Shining

Silver and grey hair can develop a yellow tint over time, which can be frustrating when you’re aiming for a cool, sophisticated look. Our selection of anti-yellow shampoos, like the Jeval Insanely Cool Shampoo and the De Lorenzo Blonde Platinum Shampoo, helps keep your silver strands shining bright by removing those unwanted yellow tones.

FAQs

Do I need purple shampoo and conditioner?
Yes, using both purple shampoo and conditioner can help maintain the toning effects. The shampoo neutralises unwanted yellow or brassy tones, while the conditioner ensures your hair stays soft, hydrated, and vibrant.

Does leaving purple shampoo in your hair tone it?
Leaving purple shampoo in your hair for a few extra minutes can enhance its toning effect. However, be careful not to leave it on too long, as this can sometimes result in a violet tint, especially on very light hair.

Can I use a toning shampoo on brown hair?
Yes, anti-yellow toning shampoos can be used on brown hair, especially if your hair has been lightened or has warm undertones that you want to neutralise. Blue-toned shampoos are particularly effective for toning down orange or red hues in brown hair.

How often should I use my toning shampoo?
The frequency of use depends on your hair type and how much toning you need. Typically, using an anti-yellow shampoo once or twice a week is sufficient to maintain the desired tone. Overuse can sometimes lead to a purple or blue tint, so it’s best to start with less frequent use and adjust as needed. Remember to follow up with the matching conditioner for best results!

What's the difference between purple and blue shampoo?
Purple shampoo is designed to neutralise yellow tones, making it ideal for blonde, silver, or grey hair. Blue shampoo, on the other hand, targets orange and red tones, making it better suited for brunettes who want to cool down warm undertones in their hair.



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