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5 Reasons to Use Olaplex

When it comes to achieving luscious, healthy hair, Olaplex stands out as a true game-changer. This revolutionary haircare brand has garnered a loyal following among top hairstylists and hair enthusiasts alike - and for good reason! Renowned for their bond-building technology, Olaplex's haircare products bring salon-grade results to your doorstep.

At Holy Grail Haircare, we're proud to be your go-to online retailer for Olaplex products in New Zealand. We have seen firsthand the power of Olaplex's haircare products and believe every Kiwi out there can enjoy the benefits - here are five compelling reasons why we think you should consider incorporating Olaplex into your haircare routine.

1. Unmatched Bond-Building Technology

Olaplex is renowned for its groundbreaking bond-building technology, which works at the molecular level to repair and restore damaged hair. Whether your hair is subjected to chemical treatments, heat styling, or environmental stress, Olaplex seeks out and mends broken disulphide bonds.

This results in stronger, healthier hair that can withstand the rigours of daily styling. The patented technology is scientifically proven to repair hair from the inside out, ensuring long-lasting results.

What Are Bonds?

Disulfide bonds are crucial components found in all three main parts of the hair: the cuticle, cortex, and medulla (if the hair has one). Keratin proteins form long chains kept in alignment by hydrogen, salt, and disulphide bonds. These bonds create a structure resembling ladders twisted into multi-fibre cables called microfibrils, which combine to form macrofibrils contained in the cortex. These cables stay aligned and resist twisting and bending due to the disulphide bonds, held together by a microcellular cement also rich in disulphide bonds.

Hair contains millions of disulphide bonds that provide structure, strength, and stability. Intact and aligned bonds result in healthy, shiny, touchable hair. However, daily damage from split ends, frizz, lacklustre colour, thinning, and dryness can break these bonds, leading to hair damage.

How Does Olaplex Work?

All hair types - whether natural, curly, fine, or straight - rely on healthy, properly paired disulphide bonds for their integrity. When hair is damaged through thermal, chemical, mechanical, or environmental factors, these disulphide bonds break apart, leading to single sulphur hydrogen bonds.

When a disulphide bond breaks, two reactions can occur. In the first, the single sulphur hydrogen component pairs with a single oxygen molecule, forming a stable pair with no further damage. In the second, the sulphur hydrogen molecule pairs with three oxygen molecules, creating SO3, or a sulphate group, which then forms cysteic acid. Cysteic acid eats away at the hair's protein, leading to damage.

Olaplex works by bonding with the single sulphur hydrogen bond faster than the three oxygen molecules can, effectively preventing further damage and repairing the hair.

Woman with loose hair facing away from the camera

2. Suitable for All Hair Types

No matter your hair type - curly, straight, fine, or thick - Olaplex delivers impressive results. For those with colour-treated hair, Olaplex can be mixed into your colour or lightening treatments to mitigate damage. Curly-haired individuals will appreciate the moisture and bounce Olaplex brings to their curls, while those with straight hair will notice enhanced shine and manageability.

Virgin Hair

Olaplex is great for virgin hair. It helps to repair existing damage while protecting it from thermal, mechanical and environmental damage. Olaplex strengthens and prepares the hair for future services.

Colour Treated Hair

Olaplex can be mixed into all colours and lighteners to lessen the damage caused by these services. Olaplex is also used to maintain and repair colour treated hair for healthy, beautiful looking hair.

Curly & Naturally Textured Hair

Olaplex rebuilds, restructures and improves moisture retention to curls that have lost their shape. Olaplex infuses curly hair with added moisture and condition for beautiful bouncy, resilient curls. Fragile curly hair has more lightening and chemical service options when Olaplex is used.
Woman with curly blonde hair walking by plants

Straight Hair

Olaplex will strengthen straight hair, improving manageability, movement and shine. The condition of the hair won’t be compromised using thermal styling options such as curling irons, hot rollers, etc. when the hair is treated prior with Olaplex.

Texture Services (Permanent Waxes, Relaxers, Thermal Straightening/ Reconditioning

Olaplex helps to maintain the integrity of the hair before, during and after all texture services. Texture services last longer, and the hair stays in better condition when Olaplex is used correctly. Damage-free colour and lightening services performed after any texture service are possible when properly using them with Olaplex.


Olaplex can be used on all 100% human hair extensions. Some extensions have a keratin coating on them which can sometimes act as a barrier to the Olaplex treatment. Extensions sometimes are treated with textile dyes which can lead to unpredictable results with colour or lightening.

With any type of glued in or taped in extensions, we recommend keeping Olaplex off those areas to avoid possibly loosening them. When in doubt, always perform a strand test on extensions as results may vary.

3. Comprehensive Product Range

At Holy Grail Haircare, we offer a wide array of Olaplex products to suit your specific hair needs. From the iconic No.3 Hair Perfector treatment to the daily-use No.4 Bond Maintenance Shampoo and No.5 Conditioner, there's an Olaplex product for every step of your haircare routine.

Need a deep conditioning treatment? Try the No.8 Bond Intense Moisture Mask. Looking to tame frizz? The No.6 Bond Smoother and No.7 Bonding Oil are your new best friends. With Olaplex, you can create a customised haircare regimen that addresses your unique hair concerns.

4. Proven Results and Rave Reviews

Olaplex's efficacy is backed by scientific research and countless testimonials from satisfied users. Customers often report noticeable improvements in their hair's texture, strength, and overall health after incorporating Olaplex into their routines.

At Holy Grail Haircare, we regularly hear from clients who rave about the transformation they've experienced with Olaplex products. Whether you're looking to repair damage, enhance shine, or maintain your colour, Olaplex consistently delivers.

5. Gentle and Safe Ingredients

One of the standout features of Olaplex is its commitment to using high-quality, gentle ingredients. All Olaplex products are free from parabens, sulphates, phosphates, phthalates, gluten, and nuts, making them safe for even the most sensitive scalps.

Additionally, Olaplex is vegan and cruelty-free, ensuring that your haircare routine is kind to both your hair and the environment. This dedication to clean beauty means you can use Olaplex products with confidence, knowing they're designed to be both effective and gentle.

Close up of women's blonde plaited hair

Shop the Best Olaplex Products at Holy Grail Haircare

Ready to transform your hair with Olaplex? At Holy Grail Haircare, we stock a comprehensive range of Olaplex products to meet all your haircare needs. Whether you're looking for the best treatments, shampoos, conditioners, or styling products, we've got you covered. Shop with us and experience the Olaplex difference for yourself.


What is Olaplex?
Olaplex is a revolutionary haircare brand known for its patented bond-building technology. It repairs damaged hair by targeting and repairing broken disulphide bonds, which are crucial for maintaining hair's strength and structure. Olaplex products are suitable for all hair types and are free from harmful ingredients like parabens and sulphates.

What makes Olaplex so popular?
Olaplex has gained popularity due to its unique bond-building technology that repairs and strengthens hair from within. It's loved by hairstylists and clients for its ability to restore damaged hair to a healthy state, regardless of hair type or condition. Its comprehensive range of products addresses various hair concerns, making it a versatile choice for anyone looking to improve their hair health.

Where is Olaplex from?
Olaplex is an American brand, founded by Dean Christal in collaboration with two chemists, Dr. Eric Pressly and Dr. Craig Hawker. The brand quickly gained a global following for its innovative approach to hair repair and maintenance.

How long do Olaplex treatments last?
The longevity of Olaplex treatments can vary depending on individual hair type and condition. However, most users notice significant improvements after just one treatment, with results lasting several weeks. For best results, it's recommended to incorporate Olaplex products into your regular haircare routine.

Is Olaplex safe for coloured hair?
Absolutely! Olaplex is ideal for coloured hair as it helps to repair the damage caused by chemical treatments. It can be mixed with colour and lightening products to minimise damage during the colouring process, and continued use helps maintain the health and vibrancy of coloured hair.

With these five compelling reasons, it's clear why Olaplex has become a staple in the haircare routines of many. Shop the full range of Olaplex products at Holy Grail Haircare and start your journey to healthier, more resilient hair today!


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