Shampoo / Hair Type / Blonde Hair

Brassiness? Not today! From colour-treated blondes to natural golden hues, our range of blonde shampoos is packed with salon-grade products that work hard to tone, hydrate and protect, without costing a fortune. We’ve put together the best purple, silver and toning shampoos to keep unwanted yellow tones at bay - while keeping your hair soft, healthy and strong.

30% OFF

Invigo Blonde Recharge Cool Shampoo [250ml]

~~$38.00~~ $26.60

25% OFF

Fudge Clean Blonde Damage Rewind Shampoo [250ml]

~~$35.00~~ $26.25

25% OFF

Fudge Clean Blonde Violet-Toning Shampoo [250ml]

~~$31.00~~ $23.25

25% OFF

Fudge Everyday Clean Blonde Shampoo [250ml]

~~$31.00~~ $23.25

25% OFF

Jeval Insanely Cool Intense Silver Shampoo [1Ltr]

~~$51.60~~ $38.70

25% OFF

Jeval Insanely Cool Intense Silver Shampoo [400ml]

~~$34.92~~ $26.19

25% OFF

Jeval Pink-alicious Toning Shampoo [200ml]

~~$34.92~~ $26.19

25% OFF

Jeval The Purple Stuff Blonde Shampoo [1Ltr]

~~$51.60~~ $38.70

25% OFF

Jeval The Purple Stuff Blonde Shampoo [400ml]

~~$34.92~~ $26.19

25% OFF

Joico Blonde Life Brightening Shampoo [300ml]

~~$44.50~~ $33.38

25% OFF

Joico Blonde Life Violet Shampoo [300ml]

~~$44.50~~ $33.38

25% OFF

Biolage Colorlast Purple Shampoo [400ml]

~~$44.00~~ $33.00

25% OFF

Matrix So Silver Color Obsessed Shampoo [1Ltr]

~~$78.20~~ $51.00

Out Of Stock

25% OFF

Matrix So Silver Purple Shampoo [300ml]

~~$37.00~~ $27.75

25% OFF

Moroccanoil Blonde Perfecting Purple Shampoo [200ml]

~~$55.60~~ $41.70

25% OFF

NAK Blonde Plus Shampoo [375ml]

~~$35.45~~ $26.59

25% OFF

NAK Blonde Shampoo [375ml]

~~$35.45~~ $26.59

25% OFF

NAK Platinum Blonde Anti-Yellow Shampoo [375ml]

~~$37.95~~ $28.46

25% OFF

NAK Rose Blonde Shampoo [375ml]

~~$37.95~~ $28.46

25% OFF

Olaplex No.4P Blonde Enhancer Toning Shampoo [250ml]

~~$60.00~~ $45.00

25% OFF

Pureology Strength Cure Blonde Shampoo [266ml]

~~$63.50~~ $47.63

25% OFF

RPR Blondes Who Bond Shampoo [300ml]

~~$28.75~~ $21.56

25% OFF

RPR Brighten My Blonde Shampoo [1Ltr]

~~$45.61~~ $34.21

25% OFF

RPR Brighten My Blonde Shampoo [300ml]

~~$21.05~~ $15.79

Shop Salon-Grade Blonde Shampoo in NZ

Blonde hair is prone to dryness, dullness, and brassiness, especially here in NZ where strong UV and mineral-heavy water can wreak havoc on your colour. That’s why regular shampoo doesn’t cut it.

Instead, you need a shampoo that goes beyond basic cleansing: one that corrects tone, maintains moisture and supports long-term colour health.

At Holy Grail Haircare, we stock a wide range of toning and blonde-safe shampoos from the brands Kiwi blondes know and love - including Pureology, Matrix, Jeval, Olaplex, Moroccanoil and NAK Hair.

Why Use Purple or Silver Shampoo?

Blonde hair can easily pick up unwanted yellow or brassy tones thanks to UV, heat styling, product build-up and water minerals. Purple and silver shampoos use violet or blue pigments to neutralise those warm tones, keeping your colour bright, fresh, and cool-toned.

They’re not just for coloured hair, either - even natural blondes benefit from occasional toning to combat brassiness and brighten dull lengths!

🟣 Purple shampoo targets yellow tones - ideal for most blondes, especially lighter or platinum shades.

⚪ Silver shampoo is often more pigmented and great for grey, silver, or ash blondes wanting to maintain icy, cool results.

🧴 Toning shampoo is a pigmented cleanser (usually purple or blue) that gently maintains your tone with regular use. It’s ideal for weekly use to keep your blonde looking fresh between salon visits.

Find Your Perfect Blonde Shampoo Today

Whether you’re after a punchy purple formula, a soft silver rinse, or a hydrating cleanser for fragile, bleached strands, you’ll find your new go-to right here. And with fast NZ shipping and up to 50% off RRP, why not treat your blonde to the care it really deserves?

FAQs

What does purple shampoo do to natural blonde hair?

It helps tone and brighten natural blonde shades by neutralising yellow or brassy undertones. It’s great for keeping your colour cool and fresh - even if you’ve never touched a dye bottle!

Can you use blue shampoo on blonde hair?

Yep! Blue shampoo works well on darker blondes or those with orange/brassy tones. Purple is best for yellow, while blue targets brassier hues.

How often should you use blonde shampoo or toning shampoo?

1–2 times per week is usually enough to maintain tone. If your hair starts to feel dry or gets a purple tinge, try washing less frequently or alternate with a hydrating shampoo. (PS: We've got those, too!)

What does blonde shampoo do?

Blonde shampoos are formulated to tone, brighten, and protect lighter hair tones. Depending on the formula, they can reduce brassiness, hydrate dry hair, and extend the life of your colour. Win, win, win!

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Shampoo / Hair Type / Blonde Hair

Shop Salon-Grade Blonde Shampoo in NZ

Why Use Purple or Silver Shampoo?

Find Your Perfect Blonde Shampoo Today

FAQs

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